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Brand Social Media Management

1. Purpose The University of Florida (UF) understands the value of Social Media as a tool for building authentic connections, fostering a sense of community, and sharing timely and relevant information. Social Media helps UF tell its story, engage, and educate. This Policy ensures that UF-affiliated Social Media accounts are used responsibly, consistently, and in […]

Endorsement of Commercial Services or Products by UF Employees

1.    Purpose Except with prior written approval by the Assistant Vice President for Marketing, an employee of the University of Florida (UF) may not participate in any commercial Testimonial, Endorsement, Promotion or similar activity, in any form of media—including, but not limited to print, radio, TV and social media—in a manner that either directly or […]