Advertising on University Webspace

1. Purpose This policy has been implemented because of the numerous business, legal and policy issues that arise in connection with the sale of advertising on university and unit web space.

Advertising consists of techniques and practices used to bring products, services, opinions, or causes to public notice for the purpose of persuading the public to respond in a certain way toward what is advertised. Advertising differs from the recognition of university supporters in that it may contain promotional or other information about a person or entity’s product, services or facilities that goes beyond mere acknowledgment of support to the University. This policy does not address treatment of university supporters, which is discussed in the University’s policy for Recognizing Supporters on the University & Unit Web Space.

• Applicability This policy covers all web sites and web pages hosted by or on the behalf of the University of Florida and all of its constituent units.

Definitions Unit: A part of the University of Florida that has administrative and financial duties to comply with the university’s information security policies.

History